Strong words

Strong words

Freelance editing and writing services

Whether you have a web­site or a busi­ness report that needs a thor­ough copy edit, a cook­book project that needs a clear and con­sis­tent recipe style, a cor­po­rate pub­li­ca­tion that needs an effec­tive, engag­ing edi­to­rial struc­ture, or a mag­a­zine that needs new pack­ag­ing ideas, I can help.

I’m a ver­sa­tile free­lance edi­tor and writer, with exper­tise in food and DIY but not at all lim­ited to those subjects—check out my port­fo­lios to see the vari­ety of work I’ve done. I have a log­i­cal side that loves copy edit­ing, the pre­cise craft of putting the right word in the right place, and a cre­ative side that excels at edi­to­rial pack­ag­ing, the art of engag­ing a reader with inno­v­a­tive sto­ry­telling devices.

Freelance editing and writing services

Whether you have a web­site that needs a thor­ough copy edit, a cook­book project that needs a clear and con­sis­tent recipe style, a cor­po­rate pub­li­ca­tion that needs an effec­tive, engag­ing edi­to­rial struc­ture, or a mag­a­zine that needs new pack­ag­ing ideas, I can help.

I’m a ver­sa­tile free­lance edi­tor and writer, with exper­tise in food and DIY but not at all lim­ited to those subjects—check out my port­fo­lios to see the vari­ety of work I’ve done. I have a log­i­cal side that loves copy edit­ing, the pre­cise craft of putting the right word in the right place, and a cre­ative side that excels at edi­to­rial pack­ag­ing, the art of engag­ing a reader with inno­v­a­tive sto­ry­telling devices.

thumb_01_60_60STEVE MAXWELL
Writer, colum­nist, and DIY expert

Martin is one of the most pro­fes­sional ‘crafts­men of the writ­ten word’ ever. Most of the time when edi­tors change my writ­ing I’m annoyed because they weaken it. With Martin, I’m jeal­ous because I wish I had writ­ten it that way myself.”

thumb_01_60_60CHRISTINE SISMONDO
Writer, cock­tail expert, and author of America Walks into a Bar and Mondo Cocktail

He’s prob­a­bly my favourite edi­tor to work for. Does that sound like kiss­ing up? I hope not, since I mean it quite gen­uinely.”

thumb_01_60_60RUTH GANGBAR
Food styl­ist and recipe devel­oper

You showed me what a great edi­tor really does—coaxing copy, focussing the nuance, lis­ten­ing to and culling from my cre­ative rants about peo­ple and places.”

thumb_01_60_60RUSSELL MATHEW
Toronto Land Economics Weekend Co-​Chair,
Lambda Alpha International

The guide that Martin wrote for the Toronto Land Economics Weekend is smart, insight­ful, and a great read. It weaves together all the themes we asked him to high­light, but Martin actu­ally found con­nec­tions among our tours and talks that we hadn’t even thought of. Our chap­ter pres­i­dent said it best, ‘First and foremost—it’s fab­u­lous.’ ”

What I do

Copy editing

I’ll read your copy for errors in gram­mar, spelling, and punc­tu­a­tion. I’ll also look for con­sis­tency, logic, appro­pri­ate tone, and lively sen­tence struc­ture. I’ll sug­gest a bet­ter word choice when yours is vague or ambigu­ous.

This is what you need if you’ve pol­ished your copy and are ready for a keen eye to check the details.

Structural editing

A struc­tural edit applies judge­ment rather than rules. I’ll note where to tighten up copy and where to add detail. I’ll iden­tify an argu­ment that would be more per­sua­sive with con­crete exam­ples or quo­ta­tions from experts. Are para­graphs in the most effec­tive order and do ideas flow smoothly? Have you raised ques­tions in the reader’s mind that need to be addressed? If your copy wan­ders off topic, I’ll bring it back.

Copy fitting

When your copy is too long, I make it shorter. And bet­ter.

Writing

Service journalism

Food content and recipe editing

Editorial packaging

DIY and Home improvement Copy

Display Writing

I’ve written and edited for

Member of