I believe writing should be clear, accurate, and engaging.
I’m a problem solver,
Some copy is fixed by grinding, slowly reworking each sentence to give it life and direction. Other stories need a flash of inspiration to lift a flat concept or heal a package that’s falling apart.
I admire those who narrow their interests and energy, but I’m just not like that. I’m curious about everything—how it works, who it affects, and why it’s important. Being a generalist lets me synthesize ideas and understand readers’ needs and perspectives.
a visual thinker,
Before I realized I should be fixing the words, I was a graphic designer and art director. That means I collaborate well with visual communicators to package words and pictures into powerful messages.
I won’t adopt technology just for the sake of it, but I will muck about fearlessly with software if it can make my work better. I’ve muddled through CSS and WordPress to create blogs and websites, built a few FileMaker databases, and implemented an Augmented Reality program for Cottage Life Magazine using Blippar technology (it’s like Pokémon GO for print).
and a lawn bowler.
A soft summer evening, the clack of colliding bowls, and a perfect shot that wins the end—there’s little more satisfying. I love the precision, the strategy, the players, and the quirky culture of the green.