Alternative toilets

Service sto­ries can have lim­ited appeal. Readers who aren’t in the mar­ket for a com­post­ing or incin­er­at­ing toi­let may skip right past a buy­ers’ guide. I believe the editor’s job is to make every story reach as many read­ers as pos­si­ble. To accom­plish this, I assigned the story to Ray Ford, one of the best ser­vice writ­ers in Canada. We worked to break the copy into small acces­si­ble bits, with mul­ti­ple entry points and the right bal­ance of humour and authority.

Cottage Life
June 2013

Service editing

Editorial packaging

I worked with

Writer: Ray Ford
Illustrator: Allie Smith
Designer: Vicki Hornsby

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