Cottage Life Grill Guides
Cottage Life aims to own grilling as a recipe category. So when other magazines began publishing grilling-themed issues, the magazine responded with its own. The usual approach at other publications was a mix of recipes—appetizers, mains, maybe a dessert. To position Cottage Life as the grilling expert, I proposed a more focussed approach on a single food type each year, beginning in 2006—first steak, then burgers, chicken, ribs, fish and seafood, kebabs, and smoked food. I also assigned these features to put far more emphasis on grilling technique than is common in other Canadian magazines.
The focussed approach turned the issues into keepsakes; bringing in technique with the recipes allowed rich and complex packaging. Two of these feature packages—chicken and smoked food—were recognized with Gold National Magazine Awards in the How To category; fish and seafood received an Honourable Mention.
Gold National Magazine Award Winner 2013
Gold National Magazine Award Winner 2008
Gold International Regional Magazine Award Winner 2010
I worked with
Writers: Jane Rodmell and David Zimmer
Photographer: Edward Pond
Designer: Vicki Hornsby
Food Stylist: Ruth Gangbar