Cottage Life Summer Grilling is the magazine’s first SIP (special interest publication). It’s a collection of the magazine’s best grilling recipes from more than 20 years’ worth of issues.
I assembled and organized the recipes, updated them to the current copy style, and rewrote their headnotes. In some cases, I updated the cooking methods to current practice (in the ’80s, we marinated foods far longer than we should). I packaged the recipes with grilling technique content, some repurposed and some written for this project.
Circulation and cover expert, coverssell.com
“The cover is indeed mouth-wateringly delicious.”
“Sales are now final, and it was a huge success. The issue sold 26% more copies than the average sale on the regular 6 issues, which in itself is impressive. But because of the price point, revenues were up 153% compared to a regular issue.”