Advertorial for Honda Ridgeline featuring Brojects
Writing advertorial copy is often a balance of meeting client needs and reader interests. This print piece was one prong of a multimedia campaign promoting the relaunched Honda Ridgeline to cottagers. The campaign featured the Buckles brothers, known to Cottage Life readers as hosts of the TV show Brojects. I used the storyline of the accompanying online video campaign (the brothers go camping), while bringing out truck features of interest to cottagers and giving readers a fun takeaway (instructions for a simple game project).
I worked with
Designer: Lionel Bebbington