Land Economics Weekend Guide

I wrote and edited this 24-​page guide to appeal to a spe­cial­ized audi­ence vis­it­ing Toronto for a week­end of tours and pre­sen­ta­tions. It needed to get atten­dees excited about the event with­out resort­ing to clichéd tourism puffery.

The client wanted to present Toronto as a fas­ci­nat­ing and intrigu­ing city unlike any other, with­out pre­tend­ing it’s a problem-​free place. Since the city has seri­ous buzz among land economists—urban plan­ners, devel­op­ers, and aca­d­e­mics con­cerned with the use and value of land—the guide could also dis­play some appro­pri­ate swagger.

Editorial development

Corporate writing

Lambda Alpha International
September 2016

I worked with

Designer: Vicki Hornsby

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