The expanding market for aging-in-place renovations

The expanding market for aging-in-place renovations

Samples of my work Writing Aging-in-place renovations Feature writing This feature story introduced contractors to an underserved market: seniors who renovate to stay longer in their own homes. Client: Renovation Contractor August/September 2016 Seniors Living at...
Canadian Living cookbook series

Canadian Living cookbook series

Samples of my work Editing Canadian Living cookbook series Text that requires precise copy editing I’ve edited several books in Canadian Living magazine’s popular cookbook series. Because new recipes are supplemented with older recipes, everything must be meticulously...
Honda advertorial

Honda advertorial

Samples of my work Writing Advertorial for Honda Ridgeline featuring Brojects Tailoring a message to a mix of stakeholders Writing advertorial copy is often a balance of meeting client needs and reader interests. This print piece was one prong of a multimedia campaign...
Cottage Feast magazine section development

Cottage Feast magazine section development

Samples of my work Editing Cottage Feast food section Editors must be proactive when readers’ needs are changing As the editor for Cottage Life magazine’s food content, I recognized in 2013 that recipe-focussed features were losing impact. I developed a new food...
Summer Grilling special interest publication

Summer Grilling special interest publication

Samples of my work Editing Summer Grilling Skilled editing delivers results Cottage Life Summer Grilling is a collection of the magazine’s best grilling recipes from more than 20 years’ worth of issues. I assembled and organized the recipes, updated them to the...